DRIVE: THE SURPRISING TRUTH ABOUT WHAT MOTIVATES US by DANIEL H. PINK-April 2018

The Rainbow Recommended Reading for April is Drive: The Surprising Truth about What Motivates Us by Daniel H. Pink. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does and how that affects every aspect of life. He examines the three elements of true motivation–autonomy, mastery, and purpose–and offers smart and surprising techniques for putting these into action in a unique book that will change how we think.